What does Gerardo Gonzalez do?

Gerardo is a Licensed Real Estate Agent at Compass. He represents sellers on resale listings (including listings that have stalled with a previous agent), represents buyers on resale purchases, and advises buyers on pre-construction acquisitions. His primary markets are Miami-Dade and Broward counties; for other areas of Florida or the United States, he connects clients with top-performing agents from the 33,000-agent Compass network.

How did Gerardo's real estate career start?

He started his Miami real estate business in 2015 as a resale agent focused on seller representation. He built his reputation by stepping into listings that had failed to sell with another agent and closing them. He later expanded to resale buyer representation and in recent years has focused increasingly on pre-construction buyer representation for global and domestic clients.

Is Gerardo licensed in Florida and New York?

Florida is his primary market and active license, held with Compass Florida LLC. He also got licensed in New York during a 14-month period living there in 2021 and worked on NYC deals across Manhattan, Brooklyn, and Queens. His active practice today is in South Florida.

Does Gerardo represent sellers or buyers?

Both. Seller representation is where the practice started and it remains a core focus. The listing side runs with an in-house Sales and Marketing team that executes proactive outreach: strategic pricing, daily prospecting (tens of thousands of calls, SMS, and emails per month), Compass Private Exclusive pre-marketing, then a coordinated Coming Soon and public MLS launch. Buyer representation covers resale and pre-construction across Miami-Dade and Broward.

Does Gerardo work with international buyers?

Yes. International buyer representation is a core part of the practice, especially for pre-construction. Primary buyer countries include Colombia, Argentina, Venezuela, Mexico, Brazil, Canada, and the United Kingdom. He coordinates with bilingual CPAs, immigration attorneys, and lenders to handle FIRPTA, EB-5, DSCR loans, and LLC structuring.

What if I need help in an area outside Miami-Dade or Broward?

Gerardo works directly in Miami-Dade and Broward. For Palm Beach and other Florida markets, or anywhere else in the United States, he refers clients to top-performing agents from the Compass 33,000-agent nationwide network. You get properly matched to an expert in the specific market rather than an agent stretched outside their coverage area.

About

Gerardo
Gonzalez

Real Estate Advisor · Compass South Florida

I am a Licensed Real Estate Agent at Compass, the largest residential real estate brokerage in the United States by closed sales volume. My primary coverage is Miami-Dade and Broward County. For Palm Beach or other markets across Florida and the United States, I connect clients with top-performing agents from the 33,000-agent Compass network so they get an expert in the specific market rather than an agent stretched outside their area.

I started my Miami real estate business in 2015. My early career was as a resale agent focused on seller representation. A lot of the listings I took on had been sitting on the market with another agent who could not get them sold. I stepped in, ran a more aggressive marketing playbook, and closed them. That "from listed to sold" rescue work is still the foundation of how my listing side runs today.

The practice has grown from there. I transitioned to representing resale buyers on regular Miami homes and condominiums, and in recent years my focus has increasingly shifted to pre-construction buyer representation for both global and domestic clients. I carry a 5-star Google rating, speak fluent English and Spanish with basic Portuguese, and publish market resources in multiple languages to serve the international buyer pool that makes up roughly half of Miami's luxury market.

Work With Gerardo 305-964-8614

$9.5B

Compass South Florida Volume

10+

Years in Real Estate

Tri-County

Miami-Dade · Broward · Palm Beach

FL & NY

Licensed in Florida & New York

Meet Gerardo

Watch: Who Is Gerardo Gonzalez?

Professional Background

How the Practice Grew

I started in Miami in 2015 as a resale agent working with sellers. In that first phase of the practice, a significant portion of my listings came from owners who had been on the market with another agent, could not get to a closing, and needed a different approach. I built the playbook that still drives my listing side today during those years: proactive outbound marketing, disciplined pricing, weekly seller updates, and direct agent-to-agent outreach instead of passive waiting on MLS.

As the business grew, I added resale buyer representation. Helping owners sell taught me what buyers look for, and that translated naturally into advising buyers on regular resale homes and condos across Miami-Dade and Broward. Same principles, just on the other side of the table: read every document, stress-test the numbers, and never walk a client into something I would not buy myself.

More recently, my focus has shifted toward pre-construction buyer representation for global and domestic clients. Miami's pre-construction pipeline has become one of the most important in the country, demand from international buyers is reshaping the luxury segment, and Florida Senate Bill 4-D is changing how buyers evaluate legacy condo stock against new builds. That is where a lot of my current advisory work sits, and why I built the LuxuryDade editorial library around buyer education.

In 2021, I spent 14 months living in New York to get licensed in New York State and work there. All the deals were in New York City: Manhattan, Brooklyn, and Queens. I returned to Miami full-time and kept building the practice here. My active license and active practice today are in Florida.

My primary transactional coverage is Miami-Dade and Broward. For Palm Beach and other parts of Florida or the United States, I refer clients into the Compass nationwide network so they get matched to an agent whose primary market actually is that area. That is a better outcome than me taking work outside my expertise, and it keeps my time focused on the markets I run every day.

Listing Strategy

From Listed to Sold

My listing side is built around proactive direct outreach, not the traditional list-and-wait approach. The playbook below is what I run for every seller client and why my team consistently closes listings that had stalled with other agents.

Strategic Pricing

Pricing set from comp analysis, absorption rate, and Compass proprietary data. Aspirational pricing gets tested privately first (Private Exclusive phase) before any days on market accumulate.

Daily High-Volume Prospecting

In-house Sales and Marketing team running calls, SMS, and emails daily to qualified buyers, brokers, and local contacts. Outbound effort every single day the listing is live, not just the first week.

Direct Agent-to-Agent Outreach

Direct calls and custom feature sheets to top-performing local agents with active buyers in the price band. Listings get distributed to the people who have the actual buyer, not broadcast to the void.

Targeted Social and Paid Media

Compass platforms plus my own large social following, paid advertising, and a targeted buyer database. The listing gets in front of real buyers beyond the MLS audience.

Weekly Seller Reports

Every week I send a written update covering showings, feedback, market shifts, and whether the strategy needs adjustment. No guessing what the agent is doing behind the scenes.

Contract-to-Close Involvement

I stay directly engaged with lenders, attorneys, appraisers, and the cooperating agent through closing. Deals fall apart at closing more often than at contract; I do not hand the file off and hope.

73,939

Outbound calls placed in a recent 30-day window, yielding 7,480 direct conversations with buyers, brokers, and local contacts.

36,000+

Targeted SMS messages sent in the same 30-day window, 99.8% delivery rate and over 4,000 incoming responses.

66,000+

Targeted emails across multiple campaigns with an average 43% open rate, reaching buyers, agents, and key influencers.

70+

Hours actively on the phone with prospects in a 30-day window. Consistent, high-effort outreach, not passive marketing.

Compass 3-Phase Strategy

Launch Your Property Three Times, Not Once

Compass's exclusive global marketing strategy activates your property in three phases, each with its own buyer pool and its own data feedback loop. By the time the listing hits the public MLS, it has already built a private demand base that drives competition.

Phase 1

Private Exclusive

Listing is pre-marketed to over 33,000 Compass agents and their qualified buyers before it is visible anywhere public. Generates pre-launch demand, allows discreet pricing tests, and preserves privacy. No public days on market accrue during this phase.

Phase 2

Coming Soon

Activates digital marketing on Compass.com, the most-trafficked brokerage website in the US. Geo-targeted ads reach luxury buyers and the professionals (financial advisors, mortgage brokers, sports agents) who guide their decisions. Still no public MLS clock.

Phase 3

Live on All Sites

Full launch on MLS and public portals, combined with paid digital ad targeting, strategic print placements (WSJ, Mansion Global, Robb Report, Architectural Digest), and continued direct buyer outreach through Compass Collections and Insights.

Credentials

Built for This Market

Licensed Compass Agent

Active Florida Real Estate Sales Associate license, held with Compass Florida LLC. All work is performed under Compass brokerage supervision and the Florida Division of Real Estate regulations.

New York Licensed

Got licensed in New York State during 14 months living and working in NYC in 2021. Deals across Manhattan, Brooklyn, and Queens gave me direct experience in one of the most demanding residential markets in the world.

Multilingual Service

Fluent English, fluent Spanish, basic Portuguese. Site content on luxurydade.com is published in multiple languages to serve the international buyer pool that drives a large share of Miami's luxury transactions.

Compass Platform

Compass is the #1 US residential brokerage by closed sales volume. I use Compass proprietary analytics, Compass Concierge for seller prep financing, Compass Collections for buyer collaboration, and the private agent network for referrals beyond my direct markets.

Published Resource Author

Author of over 20 pillar buyer guides covering FIRPTA, EB-5, SB 4-D, DSCR loans, LLC structuring, condo financial due diligence, and branded residence economics. Every statistic is primary-sourced to NAR, Miami Association of Realtors, Savills, or government filings.

Primary Markets: Miami-Dade + Broward

Direct transactional coverage is Miami-Dade and Broward County. For Palm Beach, other Florida markets, or anywhere else in the United States, I refer clients to Compass agents whose primary market is that area. Better outcomes than stretching outside my coverage.

Services

What I Actually Do All Day

Seller Representation

Where my career started and still a core focus. Aggressive marketing team, strategic pricing, Private Exclusive pre-launch, weekly seller updates, contract-to-close involvement. The "from listed to sold" playbook applied to every listing.

Resale Buyer Representation

Full Miami-Dade and Broward resale inventory: single-family, condominium, waterfront, estates. Same data-backed advisory, building due diligence, and negotiation discipline I apply on the listing side.

Pre-Construction Buyer Advisory

Deposit schedule analysis, developer track-record vetting, escrow verification, closing-cost modeling, and delivery-risk assessment on every active Miami pre-construction tower. I cover 23 buildings in depth.

Branded Residences

Cipriani, St Regis, Waldorf, Mandarin Oriental, Baccarat, Faena, Bentley, Mercedes-Benz, Dolce & Gabbana, Edition. I track branded-residence resales to quantify the actual resale premium, not the marketing claim.

International Buyer Representation

FIRPTA withholding, EB-5 visa investment, DSCR loan qualification without US tax returns, Florida LLC and foreign blocker structures, tax-treaty coordination for buyers from Latin America, Canada, and the UK.

Compass Network Referrals

When a client needs coverage outside Miami-Dade or Broward, I hand them to a vetted Compass agent in that specific market. 33,000+ Compass agents, 400+ offices nationwide. Your expert, picked by me.

Compass Advantage

Numbers You Can Verify

I practice inside the largest residential brokerage in the country. Here is what my clients get from the platform behind me.

$9.5B

Compass South Florida closed transaction volume. Regional comp depth no boutique brokerage can match.

Largest US residential real estate brokerage by closed sales volume. Ranks first in the country and has since 2020.

33,000+

Compass agents across 400+ offices nationwide. When a client needs coverage outside my two counties, I tap this network.

6,665

Compass Miami-Dade transactions closed in 2024, representing over $5.8 billion in Miami-Dade sales volume.

3,160

Compass Broward transactions closed in 2024, representing over $2.34 billion in Broward sales volume.

39.99M

Compass.com monthly website traffic. Far ahead of the next-largest brokerage website and a direct pipeline for buyer discovery.

Published Research

Resources I Wrote for Buyers

Rather than summarize, read the source. The pillar guides below answer the questions I get most often, with primary-source citations and real Miami numbers.

The Approach

How I Work

Proactive, Not Passive

Every listing gets aggressive outbound marketing from day one. Calls, SMS, email, direct agent outreach, targeted social. The traditional "list it and wait" playbook is how listings go stale and how sellers end up re-hiring another agent.

Data-Driven Guidance

Pricing, timing, and positioning are backed by Compass proprietary analytics plus Miami Association of Realtors data. I do not sell intuition dressed up as expertise.

Discretion and Privacy

Whether you are a high-net-worth buyer or a seller who values privacy, your transaction stays in the room it belongs in. Client names do not appear on this site, in case studies, or in press.

End-to-End Execution

From first showing or first listing appointment to closing day: financing introductions, inspection coordination, attorney handoff, closing-day wire instructions, post-closing property management referrals. You focus on the life, I handle the logistics.

Press and Speaking

Available for Interviews and Expert Commentary

Topics I Cover

I speak with journalists on deadline. If you are writing about South Florida luxury real estate, Miami pre-construction, international buyer trends, Florida condominium law, or branded residences, I can provide quotable commentary and original data within the working day. Media requests: email g.gonzalez@compass.com or call 305-964-8614.

South Florida Luxury Market Miami Pre-Construction Branded Residences International Buyer Trends Florida SB 4-D and Condo Law FIRPTA and Foreign Seller Tax EB-5 Visa Real Estate DSCR Mortgage Lending Brickell and Edgewater Development Coconut Grove and Coral Gables Luxury

FAQ

Common Questions

What does Gerardo do?

Licensed Real Estate Agent at Compass. Seller representation (including stalled listings that need rescue), resale buyer representation, and pre-construction buyer advisory. Primary markets: Miami-Dade and Broward. Compass network covers everywhere else.

How did your career start?

Miami, 2015. I started as a resale agent working with sellers, often stepping in on listings that had failed to sell with another agent and closing them. That "from listed to sold" rescue work built the practice and is still the core of how my listing side operates.

Are you licensed in Florida and New York?

Florida is my primary market and active license. I also got licensed in New York during 14 months in NYC in 2021, working on deals across Manhattan, Brooklyn, and Queens. My active practice today is in South Florida.

What languages do you work in?

Fluent English and Spanish, basic Portuguese. Site content is published in multiple languages.

Do you work with international buyers?

Yes, core part of my practice, especially on pre-construction. Primary buyer countries: Colombia, Argentina, Venezuela, Mexico, Brazil, Canada, United Kingdom. I coordinate with bilingual CPAs, immigration attorneys, and DSCR lenders for FIRPTA, EB-5, LLC structuring, and tax-treaty planning.

What if I need help in Palm Beach or outside Florida?

My direct coverage is Miami-Dade and Broward. For Palm Beach, other Florida markets, or anywhere in the US, I refer you to a top-performing Compass agent whose primary market is that area. You get an expert, not a stretched generalist.

How do I schedule a consultation?

Call or text 305-964-8614, email g.gonzalez@compass.com, or use the contact form. Initial consultations are no-obligation and can be in person at any Compass South Florida office or via video call.

Follow Along

Market insights, property tours, and pre-construction updates from @LuxuryDadeGroup.

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